Chair
$375.00
32 mins ago
Trail A
Trail B
Backpack
$120.00
1 hr ago
New
Launching smart routing
The new frontier of
digital commerce
Visual checkout builder with built-in upsells, global payments, and checkout-as-a-service flexibility
Seamless integration across all your apps
Pay
Checkout
your way.
Boost your profit margin.
Customize your cart and checkout flow to match your brand and boost conversions.
Conversion Rate
7.35%
12.65%
Scale
without
limits.
Route payments across multiple providers as you grow.
937
Sales
65.43%
CVR
1,432
Impressions
Grow
revenue
with insights.
Sales, reach, and sentiment in one dashboard.
Blue Jeans
$121.00
Men’s Shirt
$59.99
Women’s Hoo…
$89.00
Protect
revenue
from any threat.
Fraud detection and chargeback management built in.
Women’s Jacket
Beanie
Sneakers
Earn
more
from every sale.
Add upsells, order bumps, and subscriptions to any builder.
Send volume.
We can handle it.
Stripe
45%
Whop
30%
Adyen
18%
NMI
7%
Smart scaling
Spread volume across processors. Scale without depending on one.
Pay
400+ payment methods
Offer 400+ payment methods matched to your customers' location and habits.
Sneakers
$160.00
32 mins ago
Trail A
Trail B
Rule B
Rule A
Smart routing
Automatically send traffic through personalized trails.
No transaction left behind.
With hundreds of payment methods available, Lasso
facilitates smart routing for every, transaction based off of customizable rules.
Using the right payment service provider at the right time increases your approval percentages and ensures you maximize your checkout to capture every sale possible.
No transaction
left behind.
With hundreds of payment methods available, Lasso facilitates smart routing for every, transaction based off of customizable rules.
Using the right payment service provider at the right time increases your approval percentages and ensures you maximize your checkout to capture every sale possible.
Checkout as a Service.
From Shopify to custom sites — you choose the builder, we’ll handle the checkout.
Online Payments
Accept cards, wallets, and alternative payment methods.
Smart routing for higher approval rates.
PCI-compliant and fee-optimized.
Checkout Flow
Orchestration Engine
Fraud and Risk
Chargeback Management
Customer Insights
Pay
Pay
Pay
Pay
Pay
Pay
Pay
Pricing that pays for itself
Everything you need to convert more and lose less.
Annual
-25%
Monthly
1% fee per transaction
Growth
$149
$199
per store/month, billed annually
For new and scaling e‑commerce businesses:
Smart failover routing
Upsells, downsells & order bumps
Subscription billing
100+ payment methods
Analytics dashboard
Fraud protection
Shopify, WooCommerce, Webflow
Fee rate based on volume
Enterprise
Custom
For merchants doing over $5M/month in volume:
Everything in Growth
Lower fee per transaction
Pricing that pays
for itself
Everything you need to convert more and lose less.
Annual
-25%
Monthly
1% fee per transaction
Growth
$149
$199
per store/month, billed annually
For new and scaling e‑commerce businesses:
Smart failover routing
Upsells, downsells & order bumps
Subscription billing
100+ payment methods
Analytics dashboard
Fraud protection
Shopify, WooCommerce, Webflow
Fee rate based on volume
Enterprise
Custom
For merchants doing over $5M/month in volume:
Everything in Growth
Lower fee per transaction
You have questions,
we have answers.
Book a call if you're looking for something more!
How does Lasso work?
Does Lasso come with payments?
Can I bring my own merchant account?
What is payment orchestration?
How does Lasso increase my profit margin?
Why should I split test my cart and checkout?
You have questions,
we have answers.
Book a call if you're looking for something more!
How does Lasso work?
Does Lasso come with payments?
Can I bring my own merchant account?
What is payment orchestration?
How does Lasso increase my profit margin?
Why should I split test my cart and checkout?
Checkout as a Service.
From Shopify to custom sites — you choose the builder, we’ll handle the checkout.
Pay
Pay
Pay
Pay
Pay
Pay
Pay
Online Payments
Accept cards, wallets, and alternative payment methods.
Smart routing for higher approval rates.
PCI-compliant and fee-optimized.
Checkout Flow
Orchestration Engine
Fraud and Risk
Chargeback Management
Customer Insights
Checkout as a Service.
From Shopify to custom sites — you choose the builder, we’ll handle the checkout.
Pay
Pay
Pay
Pay
Pay
Pay
Pay
Online Payments
Accept cards, wallets, and alternative payment methods.
Smart routing for higher approval rates.
PCI-compliant and fee-optimized.
Checkout Flow
Orchestration Engine
Fraud and Risk
Chargeback Management
Customer Insights
Sync.
Getting started is easy, simply follow the steps below to increase your revenue.
Create Account
Create your account and safely connect your current payment processing accounts or apply for new merchant accounts. Lasso is connected with 20+ payment processing solutions, including our own, to ensure redundancy and scalability.
Customize Checkout
Design and build your cart and checkout flows to match your brand. Add optimizers to increase your AOV. Split test and scale.
Optimizers: Upsells, Down Sells, Order Bumps, Subscriptions
Set Payment Rules
Easily route payments based on individual customers to increase approvals. Split volume between processors to maintain redundancy and decrease risk. Automatically route failed payments to the next available processor in real time.
Sync.
Getting started is easy, simply follow the steps below to increase your revenue.
Create Account
Create your account and safely connect your current payment processing accounts or apply for new merchant accounts. Lasso is connected with 20+ payment processing solutions, including our own, to ensure redundancy and scalability.
Customize Checkout
Design and build your cart and checkout flows to match your brand. Add optimizers to increase your AOV. Split test and scale.
Optimizers: Upsells, Down Sells, Order Bumps, Subscriptions
Set Payment Rules
Easily route payments based on individual customers to increase approvals. Split volume between processors to maintain redundancy and decrease risk. Automatically route failed payments to the next available processor in real time.
Lasso powers your entire checkout flow. From global payment methods to individual consumer insights, get the tools and analytics you need to make better decisions. One checkout, every channel.
Lasso powers your entire checkout flow. From global payment methods to individual consumer insights, get the tools and analytics you need to make better decisions. One checkout, every channel.
New
Launching smart routing
The new
frontier of digital commerce
Commerce infrastructure with a visual checkout builder, built-in upsells, global payments, and checkout-as-a-service flexibility
Seamless integration across all your apps
Pay
Checkout
your way.
Boost your profit margin.
Customize your cart and checkout flow to match your brand and boost conversions.
Conversion Rate
7.35%
12.65%
Scale
without limits.
Route payments across multiple providers as you grow.
937
Sales
65.43%
CVR
1,432
Impressions
Grow
revenue
with insights.
Sales, reach, and sentiment in one dashboard.
Blue Jeans
$121.00
Men’s Shirt
$59.99
Women’s Ho…
$89.00
Protect
revenue from
any threat.
Fraud detection and chargeback management built in.
Women’s Jacket
Beanie
Sneakers
Earn
more from
every sale.
Add upsells, order bumps, and subscriptions to any builder.
Send volume.
We can handle it.
Stripe
45%
Whop
30%
Adyen
18%
NMI
7%
Stripe
45%
Whop
30%
Adyen
18%
NMI
7%
Smart scaling
Spread volume across processors. Scale without depending on one.
Pay
Pay
400+ payment methods
Offer 400+ payment methods matched to your customers' location and habits.
Sneakers
$160.00
32 mins ago
Trail A
Trail B
Rule B
Rule A
Sneakers
$160.00
32 mins ago
Trail A
Trail B
Rule B
Rule A
Smart routing
Automatically send traffic through personalized trails.